A smiling man with colleagues behind him

Our brands

One company, 3 brands

Svayam Incarnation Limited is a UK internet business company. It works across three fields, business software, financial technology and marketing, and each has a brand of its own. They are separate products with separate jobs, held together by one company and one set of values.

Business software
Intersink
Business workspace
One calm workspace for your businesses, their brands and the apps that run them. Powered by the Kodkila engine.
You are on its website
Financial technology
BlackGare
Investment engine
Where technology meets financial services: lending and investment tools for businesses and people.
A Svayam Incarnation brand
Marketing
MADS
Marketing and advertising
A marketing and advertising system that connects publishers and advertisers.
A Svayam Incarnation brand

What they share

Three brands, one set of values

The brands serve different people and do different work. What they have in common is how they are meant to behave.

Calm

Tools should ask for attention only when something needs it. We would rather a person closes our software early and gets on with their day than stays because it kept them busy.

Fair

Prices should be clear before anyone commits, and people should pay for what they actually get. Fairness is judged by the customer with the least room to absorb a bad deal.

Honest

We say what a product does and what it does not. We do not invent figures, borrow credibility or promise what we have not built. When we get something wrong, we say so.

Why a family of brands

Different jobs deserve different names

Running a business, moving money and reaching an audience are related, but they are not the same job. Each needs its own product, its own rules and its own way of earning trust. Keeping them as separate brands lets each one be clear about what it is for.

Keeping them under one company means they are answerable to the same standards. The values above are not a slogan for one product. They are the test each brand is held to.

Intersink is the brand you are reading about now: one workspace for your businesses, their brands and the apps that run them. Intersink is a working name while branding is finalised. To see how it works, start with the platform, read our mission or learn more about the company.