How people who run things could run them a little more calmly.
A home bakery, a family clinic, a school trust, a relief group after a flood. Each story follows the people, the mess they started with, what they tried, and how they would set up on Intersink, down to the apps and the monthly bill.
A home oven, three brands and one place to run them
Farah started with birthday cakes for neighbours. Now there is a cake studio, a weekend bread club and a festive hamper line, all baked from the same kitchen.
“I didn’t want to become a software person. I wanted to stop apologising to people for things I’d forgotten.”Farah Qureshi, Farah Qureshi Foods (fictional)
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
Read the storySame platform, very different days
Swipe from a student’s side business to a group of companies. The structure is the same each time: a User ID, a business, channels, apps.
Zoya sells hand-lettered planners and sticker sheets to other students. It began with a pre-order form and grew into a proper little shop.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
Read the storyFarah started with birthday cakes for neighbours. Now there is a cake studio, a weekend bread club and a festive hamper line, all baked from the same kitchen.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
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A volunteer-led NGO that runs donation drives and relief camps during floods, and a quieter programme of school kits the rest of the year.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
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Two founders, a dozen vans and a promise to local shops: same-day delivery across the city, with a real person on the phone.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
Read the storyA chef and her business partner run a thirty-cover restaurant and, from the same kitchen after nine, a delivery-only brand of late-night comfort food.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
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A small audio company with three shows, a paying membership that keeps the lights on, and a live recording every month in a café basement.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
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Two family doctors, a pharmacist and a reception team across two branches. The care was good; the paperwork between the rooms was not.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
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A small education trust runs a day school, an evening study centre for older students and the events that hold a community together.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
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A brother and sister run three neighbourhood salons. Each has its own stylists and its own regulars, and one name above the door.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
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A family workshop that makes brass fittings for distributors across the region. The craft is old. The office is catching up.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
Read the storyHotels, home stores and clinics under one group, several legal companies, hundreds of staff, and an audit committee that asks hard questions.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
Read the storyFind a world that looks like yours
Filter by the kind of work and the size of the team. Every story is illustrative, with fictional names and places.
All 11 stories
Food and drink · SmallFarah started with birthday cakes for neighbours. Now there is a cake studio, a weekend bread club and a festive hamper line, all baked from the same kitchen.
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Health · MediumTwo family doctors, a pharmacist and a reception team across two branches. The care was good; the paperwork between the rooms was not.
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Education · MediumA small education trust runs a day school, an evening study centre for older students and the events that hold a community together.
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Nonprofit · SmallA volunteer-led NGO that runs donation drives and relief camps during floods, and a quieter programme of school kits the rest of the year.
Read the story
Beauty and wellness · MediumA brother and sister run three neighbourhood salons. Each has its own stylists and its own regulars, and one name above the door.
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Logistics · SmallTwo founders, a dozen vans and a promise to local shops: same-day delivery across the city, with a real person on the phone.
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Manufacturing · MediumA family workshop that makes brass fittings for distributors across the region. The craft is old. The office is catching up.
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Food and drink · SmallA chef and her business partner run a thirty-cover restaurant and, from the same kitchen after nine, a delivery-only brand of late-night comfort food.
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Media · SmallA small audio company with three shows, a paying membership that keeps the lights on, and a live recording every month in a café basement.
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Enterprise · LargeHotels, home stores and clinics under one group, several legal companies, hundreds of staff, and an audit committee that asks hard questions.
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Retail · SoloZoya sells hand-lettered planners and sticker sheets to other students. It began with a pre-order form and grew into a proper little shop.
Read the storyPhotos are illustrative and do not show the people in these stories.
Where each story sits
Most organisations start small and add channels as they grow. Here is the range, from one person to a group.
Every story here is illustrative: a composite with fictional names and places.
Three rules for every story
Composite, and labelled
Each story draws on how organisations of that kind usually work. It is not one customer, and every page says so at the top.
No invented results
We describe what changes in plain words. We do not put numbers on things we have not measured.
Real prices, shown in full
The monthly bill in each story is added up from the published price of each app, per channel, with tax.
Every business on this page started with one owner and one idea
The stories are illustrative, built from real apps and real prices. Yours can be real. Start with one app and add the rest when you need it.
Write your own story
Create a free User ID, add your business and open your first channel. Install only the apps you need, and pay after you use them.