MediaSmallA handful of people

Three podcasts, a membership and live shows on a Friday night

A small audio company with three shows, a paying membership that keeps the lights on, and a live recording every month in a café basement.

Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.

Organisation: Low Tide Audio
Where: Kovalpur
Set-up: 1 business, 5 channels, 7 apps
Monthly bill: £0 + VAT

1Before

Three hosts, a tip jar and a ticket site that never talked to each other.

2Setting up

A network channel for members and events, a channel per show, and an office.

3A Tuesday afterwards

A listener joins once and gets bonus episodes and live tickets from the same account.

A woman speaking into a podcast microphone

Photos are illustrative and do not show the people in this story.

01The people and their world

Meet the people behind Low Tide Audio

Tara MenonCo-founder, host of The Long Commute
Sam OkaforCo-founder, producer
Ishaan VermaHost of Kitchen Table Money

Tara and Sam started The Long Commute on a bus, recording conversations with strangers about where they were going. It found an audience, and two more shows followed: Kitchen Table Money, about household finances, and Small Town Science.

The network pays for itself through sponsors, a membership with bonus episodes and early access, and a live show once a month where listeners fill a café basement.

Sam edits most nights. Tara books guests. Ishaan presents from a cupboard lined with duvets.

02The problem, in human terms

What was going wrong

Each show was hosted on a different service. Members paid through one tool, got bonus episodes through another and bought live tickets through a third. When a card payment failed, nobody noticed until the member complained.

Sponsor agreements were email threads. The affiliate codes listeners used for discounts were tracked in a spreadsheet, and payouts to guest hosts were late more often than not.

“Our listeners were generous. We kept making it hard for them to give us money.”

Tara MenonA fictional person in an illustrative story

03What they tried before

The workarounds that got them this far

A different host for each show
Three logins, three dashboards and no idea who listened to all three.
A tip jar service for members
Took payments but could not gate bonus episodes.
A ticketing site for the live shows
Worked on the night, but the audience list never made it back to the network.

04How they would set up

Low Tide Audio on Intersink

Sam creates his User ID and adds Low Tide as the business. Each show becomes its own channel with the Podcasts app, so each keeps its own feed and pages. The network channel carries the website, memberships, events and affiliate codes. Ishaan gets a role on his show only.

Free User IDTara Menon

BusinessLow Tide Audio

ChannelLow TideThe network: website, members, live shows and affiliates

Website & AppFree MembershipsFree EventsFree AffiliatesFree

ChannelThe Long CommuteThe first show

PodcastsFree

ChannelKitchen Table MoneyHousehold finances

PodcastsFree

ChannelSmall Town ScienceCurious things, close to home

PodcastsFree

ChannelLow Tide officeSponsor contracts and accounts

AccountingFree ContractsFree

The apps in this story

Website & App

Build your website and mobile app with pages, content, menus and widgets.

Free

Memberships

Paid memberships and subscriptions with plans, trials, gated content and dunning.

Free

Events

Events and ticketing with seating, passes, QR check in and sponsors.

Free

Affiliates

Affiliate and influencer programmes with links, coupons and payouts.

Free

Podcasts

Host podcasts, publish episodes everywhere and sell sponsorships.

Free

Accounting

Invoice your clients, track what they owe, record expenses and see profit.

Free

Contracts

Contract templates, e-signature and a register with renewal reminders.

Free

05A day in their life afterwards

A day in their life, some months in

9:00
Sam publishes the new Long Commute episode. It goes out to the major podcast apps, with a transcript on the episode page.
11:00
A member’s card payment fails. A retry goes out automatically, so nobody has to send an awkward email.
13:00
Tara sends a sponsor their agreement for next quarter. It comes back signed the same afternoon.
16:00
Tickets open for next month’s live show. Members get a discount code first.
19:30
At the café, volunteers check people in with QR codes on their phones.
Month end
Guest hosts who shared affiliate links are paid their commission, with the right tax deducted.

06What changes

What is different now

In plain words, because this is an illustrative story and there are no real measurements behind it.

Members stay members

Failed payments are retried rather than silently lost.

One audience, not three

Members, ticket buyers and affiliates live in the same place.

Sponsors are on paper, properly

Agreements are signed, stored and flagged before they expire.

Guest hosts get paid on time

Commission rules and monthly payouts replace the spreadsheet.

07The apps and the monthly cost

What it would cost each month

People sitting in a bright café — Photos are illustrative and do not show the people in this story.

Monthly bill, at full set-up

Monthly cost per channel for Low Tide Audio
Channel and apps	Per month
Low TideWebsite & App Free + Memberships Free + Events Free + Affiliates Free	£0
The Long CommutePodcasts Free	£0
Kitchen Table MoneyPodcasts Free	£0
Small Town SciencePodcasts Free	£0
Low Tide officeAccounting Free + Contracts Free	£0
Subtotal, before VAT	£0
UK VAT at 20%	£0
Total per month	£0

08Lessons

What others could take from this

A channel per show
Each show keeps its feed, look and audience, and can move or stop without touching the others.
Put members at the network level
One membership covering all shows was simpler to explain and to run.
Small apps, added slowly
The network started with hosting alone and added the rest as listeners asked.

09Your turn

Making podcasts, videos or live shows?

Hosting, memberships, events and affiliates, per show.

Create your free User ID See the creator set-up

Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.

Keep reading

Meet the people behind Low Tide Audio

Tara MenonCo-founder, host of The Long Commute
Sam OkaforCo-founder, producer
Ishaan VermaHost of Kitchen Table Money

The network pays for itself through sponsors, a membership with bonus episodes and early access, and a live show once a month where listeners fill a café basement.

Sam edits most nights. Tara books guests. Ishaan presents from a cupboard lined with duvets.

02The problem, in human terms

What was going wrong

Sponsor agreements were email threads. The affiliate codes listeners used for discounts were tracked in a spreadsheet, and payouts to guest hosts were late more often than not.

“Our listeners were generous. We kept making it hard for them to give us money.”

Tara MenonA fictional person in an illustrative story

03What they tried before

The workarounds that got them this far

A different host for each show
Three logins, three dashboards and no idea who listened to all three.
A tip jar service for members
Took payments but could not gate bonus episodes.
A ticketing site for the live shows
Worked on the night, but the audience list never made it back to the network.

04How they would set up

Low Tide Audio on Intersink

Free User IDTara Menon

BusinessLow Tide Audio

ChannelLow TideThe network: website, members, live shows and affiliates

Website & AppFree MembershipsFree EventsFree AffiliatesFree

ChannelThe Long CommuteThe first show

PodcastsFree

ChannelKitchen Table MoneyHousehold finances

PodcastsFree

ChannelSmall Town ScienceCurious things, close to home

PodcastsFree

ChannelLow Tide officeSponsor contracts and accounts

AccountingFree ContractsFree