Meet the people behind Kinari Hair & Skin
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Priya NairCo-founder, runs the 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Arjun NairCo-founder, money and 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Sunita DasSenior stylist and trainer
Priya trained as a stylist and opened the first Kinari above a sweet shop. Arjun left a bank job to help when the second salon opened. The third came when a landlord offered a corner unit near the metro.
Each salon has four or five chairs, a manager and a group of regulars who ask for their stylist by name. Sunita moves between them, training new stylists on Mondays.
The brand lives on Instagram. Most new clients arrive from a photo of someone’s haircut.
What was going wrong
Bookings came by phone, Instagram message and walk-in, into a separate diary at each salon. A regular who moved across town was a stranger at the next salon’s front desk.
Stylist commissions were worked out on a calculator at month end, and arguments followed. Arjun could not tell which salon was busy on which day without phoning all three managers.
“Our regulars don’t think of us as three salons. They think of us as Kinari. The system needed to think that way too.”
Priya NairA fictional person in an illustrative storyThe workarounds that got them this far
- A diary at each front desk
Each one was right about its own salon and knew nothing about the others.
- A generic booking app
Handled appointments but not packages, product sales or commissions.
- A loyalty punch card
Lost in handbags, forgotten at the till.
Kinari Hair & Skin on Intersink
Priya creates her User ID and adds Kinari as the business. Each salon becomes its own channel with its own stylists, menu and till, and a brand channel carries the website and campaigns. Salon managers get a role on their salon only; Arjun and Priya see everything.
The apps in this story
Salon appointments, stylists, service menu, packages and commissions.
Point of sale for your counter with barcode billing, card and contactless, synced with your online store.
Points, tiers and referral rewards that bring customers back.
Collect Google and on-site reviews, reply fast and show the best ones on your website.
Build your website and mobile app with pages, content, menus and widgets.
Plan, schedule and measure posts on Instagram, Facebook, LinkedIn, X and YouTube.
Email, SMS and WhatsApp campaigns with audiences, templates and journeys.
People, attendance, leave, payroll and payslips for the company that owns this channel.
Invoice your clients, track what they owe, record expenses and see profit.
A day in their life, some months in
Sunita checks the day’s bookings at Lake Road. Three are regulars from Sweet Street who moved closer to work.
A client books a colour appointment online with her usual stylist.
At checkout she buys a bottle of conditioner. It goes on the same bill, and her points go up.
Arjun schedules next week’s Instagram posts and approves a campaign to clients who have not visited in two months.
A two-star review arrives. The manager gets an alert and replies within the hour.
Commissions are worked out from the bookings and sales each stylist made. Nobody reaches for a calculator.
What is different now
In plain words, because this is an illustrative story and there are no real measurements behind it.
Regulars feel looked after
Points on every visit, tiers and birthday offers replace the punch card that lived in a handbag.
Commissions stop being an argument
They come from the bookings and sales the stylist actually made.
The owners see all three salons
Arjun compares days and services without phoning anyone.
Bad days get a reply, not silence
Negative reviews raise an alert so the manager can respond while it matters.
What it would cost each month
| Channel and apps | Per month |
|---|---|
| Kinari Sweet StreetSalon Free + Point of Sale Free + Loyalty Free + Reviews Free | £0 |
| Kinari Lake RoadSalon Free + Point of Sale Free + Loyalty Free + Reviews Free | £0 |
| Kinari Metro CornerSalon Free + Point of Sale Free + Loyalty Free + Reviews Free | £0 |
| Kinari brandWebsite & App Free + Social Free + Campaigns Free | £0 |
| Kinari officeWorkforce Free + Accounting Free | £0 |
| Subtotal, before VAT | £0 |
| UK VAT at 20% | £0 |
| Total per month | £0 |
What others could take from this
- Keep each salon its own channel
Stylists, menus and tills differ by location, and managers need their own space.
- Put the brand on its own channel too
Website and campaigns belong to Kinari, not to any one salon.
- Open new salons from a copy of what works
A fourth salon is another channel with the same four apps.
Running a salon or a studio?
Bookings by stylist, a till, packages and reviews, for one chair or many.
Illustrative story: a composite of how an organisation like this can run on Intersink. Names and places are fictional.
